Popular Promotional Products for Displaying Your Logo


Promotional products say a lot about your business. They can be functional, unique, entertaining, or many other characteristics. A well thought-out product will encourage a positive brand image for your business.

One of the most important functions of promotional items is that they enhance your brand’s visibility. A good promotional product will see prolonged use and keep your logo in the forefront of a consumer’s mind. So what product is best for your business? There are numerous answers based on, among other things, your industry and your budget, but there are many products that work well for any business.

Here are some of the most popular promotional products on the market today, from both a classic and a current perspective:

The Classics

These items are staples in the promotional product market because they are useful, popular, cost-effective, and can be offered by any business in any industry.

Pens – Just like the clothing on our backs, these items are used every day. Pens are a reliable choice for any business and as everyone who writes on a regular basis knows: there is no such thing as having too many pens.

Coffee Mugs – Coffee and tea are popular in most office environments. In fact, coffee alone is one of the most consumed beverages in the United States. This item is a great giveaway classic because it is sure to see use by employees in any field.

Water Bottles – Who doesn’t need to hydrate? Like the coffee mug, water bottles are frequently used, dependable, durable, and often used in areas where they will be visible to other consumers.

New Trends

Keeping up with new promotional trends gives your business a current appeal and will catch the eye of consumers at tradeshows and other giveaway events.

USB Drive – The USB drive is a combination of classic and current. With technology dominating the business landscape these days, the USB drive continues to be a useful item that you can use to advertise your brand.

Smartphone-Related Products – Smartphones are here to stay. With new phones and their associated accessories being developed every year, this is a great idea for businesses looking for both a functional and current product. A few examples of smartphone accessories include:

  • Sleeves
  • Cases
  • Chargers
  • Grips/mounts

Bluetooth Capable Items – The future is wireless, and Bluetooth is all the rage this year. Bluetooth capable headphones, speakers, and chargers are more affordable than ever and are sure to capture the attention of consumers.

You have your brand and you have your logo, the next step is to get custom gear and start promoting your business. Promotional products are an excellent way to entice consumers at tradeshows, develop cost-effective advertising, and most importantly, spread brand awareness. Whether you prefer classic promotional products or want something new for this year, displaying your logo to the world has never been easier.


Family owned and operated for more than 20 years, JAGUAR’s name reflects our most important values: speed, efficiency, and performance. Like a jaguar, our products and services are powerful, fast, and accurate. On-budget, on-time, and packed with exceptional customer service. We know that when it comes to your business’ marketing and promotional needs, fast turnaround and great service is the name of the game. That’s why at JAGUAR, you’ll get superior print and promotional products, when you need them. We offer a one-stop solution for all your print and marketing needs, with one point of contact, direct from our Danvers and Peabody, MA facilities. Click here or call to learn about how JAGUAR can work with you hand-in-hand to achieve your marketing and sales goals.