Vehicle Graphics: The Ultimate Mobile Advertising for Auto Dealerships


In today’s highly competitive business environment, auto dealerships always look for effective ways to promote their products and services. One innovative way to do this is through vehicle graphics. Vehicle graphics turn any vehicle into a mobile billboard, offering a unique opportunity to reach a wider audience and increase brand recognition. In this article, we’ll explore the benefits of vehicle graphics and why it is a wise investment for businesses of all sizes.

Why choose vehicle graphics for your dealership?

First and foremost, vehicle graphics are a cost-effective way to increase brand awareness and generate leads. They can be customized to fit any budget and vehicle, from small cars to large trucks. Unlike traditional advertising methods like billboards or television commercials, vehicle graphics have a one-time cost and can be seen by potential customers wherever the vehicle travels. Another benefit of vehicle graphics is their versatility. They can be used to promote special deals, new inventory, or even your dealership’s social media handles. They can also be easily removed or updated as needed. This makes them a flexible marketing tool that can adapt to your dealership’s changing needs.

Full wrap vs. spot vehicle graphics: Which is suitable for your dealership?

When branding a vehicle, there are two main options: full wraps and spot graphics. A full wrap covers the entire vehicle with a custom design incorporating graphics, images, and text. Spot graphics, on the other hand, involves adding the dealership’s logo and additional lettering (commonly contact information) to the vehicle’s doors, rear window, and other select areas.

Full wraps are a popular option for dealerships looking to make a significant impact. They can be eye-catching and visually striking, which makes them ideal for promoting new inventory or special events. Full wraps can also create a cohesive brand image across a dealership’s fleet of vehicles. However, they can be more expensive than spot graphics and may not be necessary for every car in a dealership’s fleet.

Vehicle graphics and lettering are a more subtle and common approach to applying graphics to automobiles, but they can still be an effective marketing tool. Adding the dealership’s logo and contact information to a vehicle’s doors or rear window can help build brand recognition and increase visibility in the local community. It is also a more affordable option for dealerships wanting to add branding to their vehicles without breaking the bank.

Ultimately, choosing between a full wrap and spot graphics will depend on a dealership’s budget and marketing goals. A full wrap may be the way for dealerships looking to make a big impression and promote new inventory. Spot graphics is an excellent choice for a more affordable, subtle branding option.

Advantages vehicle graphics have over other forms of marketing and branding:

  • Mobility — Unlike billboards or other stationary forms of advertising, vehicle graphics are mobile, meaning a wider audience can see them. Your message will be visible to people driving or walking by your vehicle, regardless of location.
  • Cost-effectiveness — Vehicle graphics are one of the most cost-effective forms of advertising. Once the graphics are applied to your vehicle, they will continue to advertise your brand for as long as the graphics remain on the vehicle. This means you only need to pay for the initial graphics, making it an excellent long-term investment.
  • Customizability — Vehicle graphics offer a great deal of flexibility and customization. You can choose the graphics’ size, design, and placement to fit your needs and budget. This means you can create a unique design representing your brand and message.
  • Brand Recognition — Vehicle graphics can help increase your business’s brand recognition. The graphics can include your logo, name, and other branding elements, making it easier for people to recognize your brand and associate it with your products and services.
  • Protection — Vehicle graphics advertise your brand and protect your vehicle’s paintwork. The vinyl used in vehicle graphics is durable and long-lasting, protecting against scratches and other damage. This means you can advertise your brand while protecting your vehicle from wear and tear.

Other considerations:

  • Legal Requirements — Before applying vehicle graphics, it’s important to check local laws and regulations to ensure that your graphics comply with legal requirements. For example, some areas may restrict the size or placement of vehicle graphics.
  • Maintenance — Vehicle graphics require some care to ensure they remain in good condition. It’s essential to clean your vehicle regularly to remove dirt and debris that can damage the graphics.
  • Professional Installation — To ensure that your vehicle graphics are applied correctly and look professional, it’s essential to have them installed by a professional. Attempting to use graphics yourself could result in bubbles, wrinkles, or other imperfections that can detract from the overall look of your graphics.
  • Brand Consistency — When designing your vehicle graphics, it’s essential to maintain consistency with your brand identity. Your graphics should use the same colors, fonts, and design elements as your other marketing materials to ensure your brand is easily recognizable.

Overall, vehicle graphics are an effective and cost-efficient way to promote your business and increase brand recognition. With their mobility, customizability, and durability, vehicle graphics offer a unique opportunity to reach a wider audience and create a lasting impression on potential customers. If you’re looking for an innovative way to promote your business, consider investing in vehicle graphics to take advantage of this powerful form of advertising. With vehicle graphics, you can turn any vehicle into a rolling billboard that will get your message out to a broader audience and help your business stand out in today’s crowded marketplace.

Contact JAGUAR today to learn how vehicle graphics can help your auto dealership succeed. Our team of experts can help you create a solution to meet your specific needs.